Showroom screens with inventory and specials from your feed, service-lane status boards, waiting-lounge screens, finance offers and accessories promotions, managed from one account across a dealer group. The first 3 screens are free forever; a group pays from $3 per screen per month.
First published September 6, 2026 · Last updated September 6, 2026
Featured vehicles, specials and incentives from your inventory feed or spreadsheet, with photos, prices and QR codes to the listing.
Vehicle status and "now serving" queues with the FasterQ component, so customers stop asking the advisor where their car is.
Service menus and pricing, accessory promotions, news, weather and brand video that make the wait feel shorter.
Manufacturer programs, APR and lease specials scheduled to start and end on the right dates, consistent across every store.
Seasonal tyre and wiper promotions, detailing packages and protection plans at the parts counter and in the lane.
Brand campaigns on showroom video walls and high-brightness displays facing the lot.
Offers that expire on time. Scheduling starts and stops manufacturer programs automatically, so no screen shows last month's APR; inventory feeds keep featured vehicles current.
Group-ready. One account, a sub-account per store, and the Enterprise SignDashboard for large groups; white-label branding keeps each rooftop's look.
It runs on hardware you already own. SignPlayer runs on Android sticks and Android TV, Chrome OS devices, Windows and Mac PCs, Raspberry Pi and iPads, and inside any browser, so a screen costs an existing TV plus a $30–$60 player. Watchdog restarts the player automatically for unattended 24/7 operation, and content keeps playing through internet outages from the local cache.
Every location gets its own keys. Sub-accounts and permissions let each site, department or franchisee manage only its own screens while head office keeps the master layouts, an instant emergency override and a dashboard of every player's status.
Content updates itself. Weather, news, RSS and social feeds, calendars, countdowns, QR codes, the charting component and any XML/JSON data feed refresh automatically; 180+ templates cover menus, promos, directories and lobby loops.
The price fits the budget. First 3 screens free forever; from $3/screen/month after that with volume pricing in the public calculator, versus $8–$16 on Yodeck, $10–$30 on OptiSigns or $20 on ScreenCloud. Enterprise adds proof of play for manufacturer co-op content and touch kiosks.
| Deployment | Screens | DigitalSignage.com | Yodeck Basic ($8) | OptiSigns Standard ($10) | ScreenCloud ($20) |
|---|---|---|---|---|---|
| Single rooftop: showroom + service lane + lounge | 3 | $0 (free tier) | $288 | $0 (3 free, branded) | $720 |
| Dealership with parts and finance screens | 8 | $288 | $768 | $960 | $1,920 |
| Dealer group, five rooftops | 25 | $900 | $2,400 | $3,000 | $6,000 |
| Regional group | 100 | $3,600 | $9,600 | $12,000 | $24,000 |
DigitalSignage.com column uses the $3 Plus+ starting rate; dynamic volume pricing may quote lower, and Enterprise is priced in the public calculator. Competitor columns use each vendor's published entry-tier rate as of August 2026, apply their free tiers where the screen count qualifies, and exclude hardware. Full dataset: State of Digital Signage Pricing 2026.
| Location | Display | Rule of thumb |
|---|---|---|
| Showroom | Commercial displays or video wall | Large vehicle imagery, one offer per screen |
| Service lane and lounge | Any consumer TV | Consumer TV plus a $30–$60 player |
| Lot-facing | High-brightness, weather-rated commercial display | Consumer TVs wash out in daylight |
1. Create a free account (no credit card).
2. Plug an Android stick or Chromebox into the lounge TV and install SignPlayer and Watchdog.
3. Pick a dealership template: this month's offers, the service menu and a weather widget; connect the inventory feed if you have one.
4. Give service and sales their own sub-accounts. The pilot stays free forever; extend across the group at $3/screen.
What digital signage should a car dealership use?
For most dealerships and groups: cloud-managed digital signage such as DigitalSignage.com on showroom, service-lane and lounge screens, with a $30–$60 player behind each, inventory and offer templates, a service queue board and a sub-account per rooftop. The first 3 screens are free forever and additional screens cost $3 per screen per month.
Can showroom screens show live inventory?
Yes. The data components read an inventory XML/JSON feed or spreadsheet export and refresh featured vehicles automatically; offers are scheduled with start and end dates.
Can the service lane show vehicle status or a queue?
Yes. The FasterQ queue component displays now-serving numbers, and status boards are updated by the advisor from any browser or tablet.
Can a dealer group manage every rooftop from one account?
Yes. Sub-accounts give each store its own screens while the group keeps master campaigns and a dashboard of every player; Enterprise SignDashboard manages many accounts from one console.
How much does dealership digital signage cost?
Software on DigitalSignage.com: $0 for up to 3 screens, then $3 per screen per month, so a five-rooftop group with 25 screens is about $900 a year versus $2,400-$6,000 on Yodeck, OptiSigns or ScreenCloud. Hardware is an existing TV plus a $30–$60 player, or commercial displays for showrooms and the lot.
Yodeck, OptiSigns and ScreenCloud are trademarks of their respective owners; pricing cited from published price pages as of August 2026. Display brightness figures are general industry rules of thumb. Related: retail · gas stations and convenience · corporate communications · financial institutions · touch kiosks.
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