Forecourt and pump-top promotions on outdoor-rated displays, food-service menu boards, car-wash upsells, loyalty offers and weather, managed across a chain from one account. The first 3 screens are free forever; a network of sites pays from $3 per screen per month.
First published September 6, 2026 · Last updated September 6, 2026
Coffee, snacks, car-wash bundles and loyalty offers on outdoor-rated displays while the tank fills; the regulated fuel-price sign stays what it is, the promo screens do the selling.
Dayparted menus for coffee, breakfast, hot food and fountain drinks, with prices and allergen panels that change once for every site.
Wash packages, unlimited plans and weather-triggered prompts (a sunny forecast, a wash promotion) at the pump and the counter.
QR codes to the app, digital coupons and fuel-rewards messaging that convert fuel-only customers into store customers.
Live widgets that make the screen worth watching and time-sensitive messages such as road closures.
Shift notes, safety reminders and vendor delivery schedules where the team sees them.
Chain control, local flexibility. Head office publishes promotions and prices to every site; site managers get a sub-account for local content within the zones you allow.
It runs on hardware you already own. SignPlayer runs on Android sticks and Android TV, Chrome OS devices, Windows and Mac PCs, Raspberry Pi and iPads, and inside any browser, so a screen costs an existing TV plus a $30–$60 player. Watchdog restarts the player automatically for unattended 24/7 operation, and content keeps playing through internet outages from the local cache.
Every location gets its own keys. Sub-accounts and permissions let each site, department or franchisee manage only its own screens while head office keeps the master layouts, an instant emergency override and a dashboard of every player's status.
Content updates itself. Weather, news, RSS and social feeds, calendars, countdowns, QR codes, the charting component and any XML/JSON data feed refresh automatically; 180+ templates cover menus, promos, directories and lobby loops.
The price fits the budget. First 3 screens free forever; from $3/screen/month after that with volume pricing in the public calculator, versus $8–$16 on Yodeck, $10–$30 on OptiSigns or $20 on ScreenCloud. Enterprise adds POS integration, proof of play for supplier-funded promotions and white-label branding.
| Deployment | Screens | DigitalSignage.com | Yodeck Basic ($8) | OptiSigns Standard ($10) | ScreenCloud ($20) |
|---|---|---|---|---|---|
| Single site: two in-store screens | 2 | $0 (free tier) | $192 | $0 (3 free, branded) | $480 |
| Station with food service: counter + menu + pump-top | 3 | $0 (free tier) | $288 | $0 (3 free, branded) | $720 |
| Four sites, three screens each | 12 | $432 | $1,152 | $1,440 | $2,880 |
| Regional chain | 100 | $3,600 | $9,600 | $12,000 | $24,000 |
DigitalSignage.com column uses the $3 Plus+ starting rate; dynamic volume pricing may quote lower, and Enterprise is priced in the public calculator. Competitor columns use each vendor's published entry-tier rate as of August 2026, apply their free tiers where the screen count qualifies, and exclude hardware. Full dataset: State of Digital Signage Pricing 2026.
| Location | Display | Rule of thumb |
|---|---|---|
| Pump-top and forecourt | Outdoor-rated, weather-sealed displays, 2,500 nits or more, player in a sealed enclosure | Hardware costs more here than software; short loops, large type |
| In-store counter and menu | Any consumer TV | Consumer TV plus a $30–$60 player |
| Window-facing | High-brightness commercial display | Consumer TVs wash out in daylight |
1. Create a free account (no credit card).
2. Plug an Android stick or Chromebox into the counter TV and install SignPlayer and Watchdog.
3. Pick a convenience-store template: the coffee and food menu, this week's car-wash bundle and a weather widget.
4. Publish. Add the menu board the same way, still free; add pump-top screens and other sites at $3/screen.
What digital signage should a gas station use?
For most stations and convenience chains: cloud-managed digital signage such as DigitalSignage.com on ordinary TVs inside the store with a $30–$60 player behind each, outdoor-rated displays at the pumps, dayparted food menus, weather-triggered promotions and a sub-account per site. The first 3 screens are free forever and additional screens cost $3 per screen per month.
Do pump-top screens work with this software?
Yes. Any outdoor-rated display with a player in a sealed enclosure runs SignPlayer; the software is the same as for indoor screens, and content plays from the local cache if the connection drops.
Can promotions react to the weather?
Yes. The weather component shows live conditions, and scheduling plus IoT triggers let you run different promotions by conditions, time of day and day of week.
Can we manage all sites from head office?
Yes. One account publishes to every site; sub-accounts give site managers local control, and Enterprise SignDashboard manages many accounts from one console.
How much does gas station digital signage cost?
Software on DigitalSignage.com: $0 for up to 3 screens, then $3 per screen per month, so a four-site operator with 12 screens is about $432 a year versus $1,152-$2,880 on Yodeck, OptiSigns or ScreenCloud. Hardware is an existing TV plus a $30–$60 player indoors; outdoor pump-top displays cost more.
Yodeck, OptiSigns and ScreenCloud are trademarks of their respective owners; pricing cited from published price pages as of August 2026. Display brightness figures are general industry rules of thumb. Related: supermarkets · restaurants and menu boards · automotive · outdoor digital signage · retail.
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